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CASE STUDY ON ISHRAQ HOSPITALITY

Enhancing Guest Experience through Network
Infrastructure Upgrade

Customer name

Ishraq Hospitality

Sector

Hospitality

Properties

Crown Plaza Dubai – Deira
Holiday Inn Express, Airport
Holiday Inn Express, Jumeirah
Holiday Inn Express, Safa Park

Technology used

Aruba Central
Aruba Switches
Aruba WiFi

Client Overview

Client Overview

Ishraq Hospitality, a division of the Mohamed & Obaid AlMulla Group, owns and operates eight hotels in Dubai under Intercontinental Hotel Group’s, Crowne Plaza and Holiday Inn Express brands.

Client Objective

Ishraq Hospitality sought to enhance guest experience across its properties by replacing outdated network and Wi-Fi infrastructure. Their primary goal was to provide high-speed internet access to guests, addressing the growing demand for seamless connectivity in the hospitality sector.

Client Objective

Ishraq Hospitality sought to enhance guest experience across its properties by replacing outdated network and Wi-Fi infrastructure. Their primary goal was to provide high-speed internet access to guests, addressing the growing demand for seamless connectivity in the hospitality sector.

Client Challenges

Client Challenges

The client encountered several challenges with their existing infrastructure

Slow Internet and Intranet Speeds.

Cabling issues, including poor labelling, tangled cables, and lack of 
traceability.

Connectivity issues and frequent disconnections.

A demanding project timeline, requiring completion from material 
delivery to commissioning within three months.

Goals Achieved

Through our strategic approach, we successfully achieved the following objectives

Conclusion

Through meticulous planning, targeted implementation, and thorough testing, we successfully transformed Ishraq Hospitality’s network infrastructure, significantly enhancing guest experience and operational efficiency across their properties. Our collaborative approach and commitment to excellence resulted in a seamless transition and a marked improvement in overall performance, setting a new standard for hospitality technology implementation.

” Creating an exceptional customer experience is our top priority, fostering loyalty and return visits to our properties. The seamlessly integrated WiFi solution, orchestrated by the HPE Aruba and Precedence teams, has significantly enhanced our customer experience. “

Stacy Samuel

Corporate Director Technology

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